Privacy Policy

Last Updated: October 2023

1. Introduction

At HerdMail, we are committed to maintaining the trust and confidence of our visitors and clients. This Privacy Policy outlines how we collect, use, and safeguard the information you provide while using our email marketing software and automated lead nurturing services.

2. Information Collection and Usage

When you register for HerdMail, we collect information such as your name, company name, email address, and billing information. This data is essential for:

• Providing and personalizing our email automation services.
• Facilitating secure lead nurturing sequences.
• Analyzing email campaign performance through our analytics suite.
• Processing payments and managing account subscriptions.

3. Data Processing & GDPR Compliance

HerdMail operates in strict accordance with the General Data Protection Regulation (GDPR). As an email software provider, we act as both a Data Controller (for our clients' data) and a Data Processor (for the email lists our clients upload).

4. Cookies and Tracking

We use functional and analytical cookies to improve your dashboard experience. Our tracking pixels in emails are used solely to provide accurate analytics on open rates and click-through rates, helping you optimize your campaigns.

5. Data Security

We implement a variety of security measures to maintain the safety of your personal information. Your data is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems.

6. Your Rights

You have the right to access, rectify, or erase your personal data held by HerdMail. If you wish to exercise these rights, please contact our Data Protection Officer at info@herdmail.co.uk.